We’ve all been there – searching for products, only to land on a poorly designed e-commerce site. It’s off-putting and we’ll often go back to search results and choose another business instead.
As a customer, you want a website to draw you in and be easy to navigate. As a business, you want your customers to spend time browsing your products and be able to make purchases easily. As such, how your website is designed should be on your radar. It’s important for the following reasons:
It catches the eye
You’ve got to win customers over quickly. Apparently, the human attention span is shorter than that of a goldfish. It’s likely there are thousands of other businesses offering similar products or services to you. How can you stand out? What’s your USP? The right design will allow you to catch an audience with just the right about of detail above the fold. This includes what the sites about and where they are supposed to go next.
You should consider web design at least as important as your marketing efforts, as in the age of internet shopping, it’ll often be the first impression your business makes.
You can integrate all information well
Not all of the information on your site will be entertaining or engaging. As an e-commerce site, there’s essential details you need to include, even if they are a bit boring. This includes things like delivery details, information on returns and terms and conditions.
For example, as this guide explains, terms and conditions may help resolve problems in your favour should they arise. Not only should they be worded well, but they should be easily found – although not the focus of any page. That’s what great web design can offer you.
It allows you to consider user experience (UX)
A customer can land on your e-commerce site at any stage of the buying journey. They might have received a marketing email and been drawn in by a product offer or they might have stumbled across your site by accident.
However they make their way there, they must be able to navigate the site well. Web design allows you to consider how someone will move through your site – and how easy it is to do so. After all, it doesn’t matter what it looks like if a customer doesn’t know how to interact with it. What’s more, this guide emphasises how they need to enjoy that interaction, so always think of design and UX hand-in-hand.
Make sure you consider how your website looks on a mobile too. More and more shoppers are using their phones to make purchases – even high-value ones.
All of this can lead to more sales
Of course, web design can be expensive. It takes time and resources to plan how a site can work for your business. That’s why it’s important to remember all your efforts will increase sales. In fact, the statistics are pretty convincing, including a huge 48% of people who mentioned a website’s design is the most important factor in deciding the credibility of a business – check out more facts and start re-thinking how much importance you give website design.
Wrapping it up
Be sure to share your recommendations with us too. If you need references of some awesome web-designers and agencies for custom UI/UX design of your e-commerce website, feel free to contact us. And if you have web design already ready and looking for it’s development, our team can help you select the best platform and can convert those designs into fully functional online shopping website.